The Vkus Vill grocery chain is one of the best-known and most popular stores in Russia. The company broke into the healthy food market and revolutionized Russian retail by fusing the best international practices. At its ...Подробнее
The Vkus Vill grocery chain is one of the best-known and most popular stores in Russia. The company broke into the healthy food market and revolutionized Russian retail by fusing the best international practices. At its outset, Vkus Vill was inspired by retail chains such as Tesco, Mercadona, Walmart, Trader Joe’s, and Ali, and it formed its corporate culture by studying companies such as Zappos, Google, Airbnb, Netflix, Starbucks, IKEA, Toyota, and many others. This book by Evgeny Shchepin, one of Vkus Vill’s key employees, is a candid account of the company’s successes and failures, plans and expectations, relationships with its employees and customers — the people who made Vkus Vill the success it is today.
