.Книга будет интересна социологам, лингвистам, политологам, психологам, философам, а также всем, кто интересуется этой динамикой, которая в корне меняет наш политический ландшафт.
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.The right-wing rhetoric moves to the center of the political arena, and some parties reach the very top of the elective ladder. But are we able to explain why this happen nowadays? Ruth Wodak traces the trajectory of such parties' movement from the marginalized to central positions through the discursive-historical approach. She focuses on the discursive construction of national and transnational identities and of the categories of "Others" which are excluded or denied the access to the nation's resources. She managed to reveal a wide range of argumentative techniques and discursive strategies that mask the real face of such politics and attract more and more voters to them. Such strategies include a strategy of calculated ambivalence, a strategy of perpetrator/victim role-reversal, various fallacies of generalization, strawman fallacy and strategies of creating the scapegoats and of fear construction. The abundance of examples from the real life of modern politics points to the soundness and timeliness of the author's views.
.The book will be of special interest for sociologists, linguists, experts in political sciences, psychologists, philosophers and for all those who are concerned with these dynamics that radically change our political landscape.