Книга будет интересна широкому кругу специалистов, начиная, конечно, с инженеров-разработчиков технологий, компьютерных специалистов, маркетологов, социологов, равно как и всем тем, кто хотел бы по-новому взглянуть на уже ставшую привычной реальность взаимодействия с технологиями.
With the rise and rapid development of technologies, our life is drastically changing: now we have & quot; smart& quot; assistants which not only help us with our routine tasks making our life easier, but are persistent in intervening into private spaces that we used to share with our relatives and friends. Communication within the Web - with technologies and through them - takes the biggest part of our time, sometimes depriving us of the pleasure of face-to-face communication. Communication theories in their current forms are not adequate to capture the whole range of possible interaction modes. This stimulated the development of a new research field, that of & quot; human-machine& quot; communication which is aimed at covering all possible ways of compunction, research methods and ways to evaluate their impact upon an individual and society as a whole. The main idea shared by the authors of the book is the need to recognize an inevitable role of technologies in our life. Though artificial intelligence and ICT will never (and shouldnt!) replace a human in all his or her variety of capabilities. And this should serve as a stimulus for us to develop and in prove ourselves.
First of all, the book will be of special interest for engineers who develop new technologies, ICT experts, marketing specialists as well as for all those who would like to view a taken-for-granted reality from a different perspective.